Results for tag "dunkin-donuts"

Marshmallows and Whipped Cream Coffee Marketing

Matt Riggleman 5 Comments

Wow, did I really not write on this thing for a year and a half? Geez. I guess life kind of got in the way. In a nutshell, life has basically flowed slightly in the direction of a routine now including bill paying. My job is now at least above average serious and I spend the majority of my week pondering marketing, writing and search engine optimization and mix in a little COD Black Ops. But, at the end of the day, I’m still pretty much the same. But, since I call myself a writer, I guess I had better start writing on my own again, hence, the entry below.

StayPuft Marshmallow ManYou like marshmallows. And, you like Whipped Cream. As far as products go, these sell themselves. There’s no convincing. For the most part, there’s no strange allergies involved. There’s no age limit. If you’re concerned with weight, marshmallows are fat-free. You can stack marshmallows, and they formed the internal structure and general awesomeness of the Staypuft Marshmallow Man which quite frankly puts the Pillsbury DoughBoy to shame. And, you can put them in stuff. Which, brings me to this post.

I live on caffeine now. At least a little. Anyone who is in this boat inadvertently becomes familiar with Dunkin Donuts, Starbucks, or the local coffee equivalent.¬† But, there’s something missing here. Something that these large, overly expensive, coffee monopolies should have exploited a long time ago.


Just look inside your cup the next time you get one. The barista, who I will refer to here as “Hot Coffee Chick” after the girl who works at my nearby shop, puts in the drink, realizes that in order to cram the whipped cream and marshmallows under the tight sealing, do-everything-we-can-to-not-get-sued-for-you-spilling-this lid, she’s got to hold off on filling the thing..essentially jipping you out of a few ounces of java or hot chocolate. I don’t want to have to choose between the MarshMallow Whipped Cream Experience, or getting my just deserved full cup of java. The crazy part is, it’s not that hard to fix…and none of these billion dollar companies seem to care. Possible solutions:

1. Let the customer control Marshmallow and/or Whipped Cream Distribution.

Ever notice that these are the only condiments you REALLY want to add to coffee or hot chocolate and they’re not available? It’s like quasi coffee shop Communism. They control the means of distribution. By allowing me to put the marshmallow or whipped cream on as I see fit, I don’t care that I have to sac a little java…I just don’t want¬†the company screwing me. Especially when I just dropped 4 bucks on this junk.

2. Design a Domed Lid Capable of Sealing Tight Enough To Prevent Spillage

Dart Container RCL LidI’ve worked in the Largest Lid Plant in the World at the time they built the RCL lid that goes on Dunkin Donuts coffee. Trust me, it’s a relatively complex process. These guys can surely come up with a domed lid that can allow for mallows and whipped cream without sacrificing spillage OR volume.

3. Market a new “Marshmallow-Safe” Cup

Let’s face it, Marshmallows and Whipped Cream are here to say, shouldn’t a coffee company take advantage of the natural relationship these lifesavers have? Wouldn’t you rather buy your coffee or hot chocolate from a company that fully supported the mallow and whipped cream without “secretly” screwing you out of a few ounces? I propose cups that add an extra ounce or two on top known as the “Marshmallow zone” or the “Creme of the Cup” or something. Market the new 18 oz. cup specifically to marshmallow lovers (AKA everybody), and continue to charge the same exorbitant price you already do. Why hasn’t anyone thought of this?

Big Green EggIn other news, I now have my own house, a fish tank, A Big Green Egg and a 7:1 Channel surround sound system. Not in that order. I hope to write again within the next year and a half, stay tuned. I leave you with a clip from Last Saturday’s SNL featuring the greatest Will Smith impersonation ever from Jay Pharaoh.