Baseball Crowdsourcing – Why Shouldn’t the Phillies Give it a Try?

Wow – I never expected to take this long to write again. Life kind of got in the way. But finally, after much coaxing from Matt Horn – I’m firing up another post.

Let the Fans Have A Voice!

I’m a Phillies fan, but first and foremost I’m a baseball fan. I’m accustomed to the ebb and flow of baseball team’s and franchises and I watch the game still the same.

However, I am also a marketer, and as a marketer, I spend a good deal of time obsessing over how to deliver the best product or service to customers and potential customers alike. I also spend a good deal of time showing others of what their customer base really is and wants.

Which is why I think the Phillies are completely missing the boat. Without further delay – here’s a suggestion for Phillies management.

CrowdSource Decisions Regarding Personnel Moves and Trades

Phillies blogs - Google Search 2013-12-13 22-17-50The very idea would scare the crap out of the old boy baseball regime – but seriously – name a place where an organization could tap into a greater source of knowledge and information on baseball’s players and operations? This is no longer the era of the armchair quarterback. These days, individual fans have access to as much statistical facts and figures as many major league teams – and they’re driven by obsession and passion – who better to provide advice? Consider how your fan base would react if they actually felt a hand, albeit a small one, in decisions to sign a free agent (for example?). Again, using the social media networks cultivated by the marketing department for content distribution – try turning the tables and actually facilitating a two way conversation with the consumers of your brand and product. Consider for a second – given the moves Ruben Amaro has made over the last few years – Could the millions of people who have created the over 28 million pieces of content around ‘Phillies Blog’ really do much worse?

5 Bad Things Fans Fans Could’ve Warned Management About

Not to Sign Ryan Howard to a 25 mil. per contract: Everyone knows players of his body type/ability don’t age well – and why sign him before his contract ends?!

Don’t Spend a Ton for Papelbon – Everybody knows you don’t spend on a closer these days. For every Mariano – there are a dozen Joe Borowskis.. Go cheap.

Don’t Sign Ruiz to one of the largest contracts ever for a Catcher – Com’on – he’s already in decline and he’s no longer juicing. And he’s getting up there. Granted, this still be remains to be seen….but Com’on…

No Sacrificing the Future to win Now – Every fan wants continual success – not a couple good years. Quit giving up draft picks for older guys, stock the farm system, and promote from within. Winning teams have been doing it for years (including you once upon a time).

Hire a Freaking Stats Guy YESTERDAY! – Teams have been on this bandwagon since the early 2000s…why wait till November 2013?!


Thanks for reading – hopefully I can back on track and post more frequently. Have a good holiday!

Matt Riggleman

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